Format of the Digital Marketing Action Plan (2) – Written Document total 13 pages 13 base on the attached proposal with 10 references Executive Summary (three pages, summarizing all key points from the      presentation, such as problem / opportunity statement, value proposition,      revenue model, objectives, strategies, tactics, evaluation metrics) Keyword / trend report
  TOWS 
4. SEO Plan and SEO tables
 
5. PPC Plan
 
6. Social Media Content Calendar
 
7. Other Promotional Tactics (e.g. screenshot of social media or e-mail marketing campaigns)  Website Map
  Website Wireframe
  Website Visual Layout
  Action plan (outline of a sequence of activities/ steps to be done before      the launch – in a table form or as a Gantt chart)
 

 

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