Review the Aldi case study on page 169 of your text.

Step 1: Assess your satisfaction with Aldi
Step 2: Make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers.Provide specific examples to support your response.
Step 3: Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi.
Step 4: Determine how a shopper’s experience might change if it switched to one of the other four strategies (your choice). Explain your rationale.


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