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Before answering the questions though, take a moment and look at the similarities between IAC and Procter & Gamble. Make sure you draw a comparison between the two companies when doing this exercise. Are there other companies that operate in a similar way?

In what ways did Whitman’s characteristics provided strategic leadership at eBay?
How is Whitman appropriate for a top management team?
What do you think would be Whitman’s approach to human capital?
How important is social capital to the success of eBay?
With Whitman at the helm, describe eBay’s organisational culture. Is there evidence of an entrepreneurial mind-set?


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