The purpose of this assignment is to evaluate and analyze the ethical behavior as shown in events surrounding a crisis or situation that a company has experienced. Handling an ethical situation can have an impact on your finances, marketing credibility, and customer loyalty.
Complete the following:

Identify the key issues facing the company and the incidents that led to the ethical issue.
Explore actions that the company and its representatives failed to do to prevent the situation.
Describe which of the 12 ethical questions posed by Laura Nash illustrate the ethical shortcoming. https://hbr.org/1981/11/ethics-without-the-sermon
Recommend what the company should have done to prevent the situation, and provides guidelines for future ethical behavior.
Analyze how the company regained public trust and credibility after the ethical incident?

Topic:

Cite at least three research sources for this paper with APA formatting. Your paper should be no less than 800 words in length.

 

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