A clear, direct link to your audience will enable you to more carefully determine your speech goals, design your appeals, select your examples, etc. This information can dramatically increase your powers of persuasion and should be interwoven into your presentation (meaning you should use the audience analysis information in your speech, if appropriate).
Information Gathering: You should spend some time analyzing your audience to figure out what your audience already knows about your topic and if they already have opinions about your topic (you can use the topic briefing discussion board, the PS audience analysis discussion board, post a survey, email them all, create a doodle poll, or message them directly). You could even read through prior posts on other assignments or watch earlier speeches to try to gain some insight into how your audience thinks/feels about your topic already. Remember this class is your audience so these are the people whose opinions matter – asking your friends or family members will not be as helpful as finding out what you can about this particular audience. One purpose for most of the prior work in this class has been to give you a way to gain information about your audienceâ€s knowledge, interests and attitudes toward your persuasive goal.
Assignment: For this assignment, thoroughly summarize how you conducted your audience analysis and the results. Specifically discuss how the information you gathered affected your speech (or if it did not affect your speech, why not?). This summary should be 1-2 well-developed paragraphs that indicate you put some thought and effort into adapting your message to this particular audience.
protect the environment. The speech calls on people to sort garbage for recycling, reduce automobile exhaust emissions, plant trees and other behaviors.
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