1. Select two of the following strategic management models:• Porter’s Five Forces• Industry Life Cycle• The Cultural Web• Porter’s Generic Strategies• Yip’s Drivers of Internationalisation
2. Use real examples to demonstrate how the two models can be applied in the car industry.
3. Critically evaluate the 2 models, identifying their strengths and limitations. Provide some suggestions for dealing with these limitations.
4. Based on your analysis, what recommendations would you make to a car company currently developing a strategy to improve their competitiveness in this industry? Provide an explanation of how these recommendations would improve their strategy.
Format:3000 word (+/- 10%) written assignment
Submission:Submission 13:00 Friday 18th December 2015.You will need to submit a hard copy (handed in to the Business School Reception) and an electronic copy via Turnitin.
Marking Criteria:The primary areas that the assignment will be marked against are:• Structure and presentation• Understanding of key concepts• Analysis and argument• Use of the literature90-100%: a range of marks consistent with a first where the work is exceptional in all areas;80-89%: a range of marks consistent with a first where the work is exceptional in most areas.70-79%: a range of marks consistent with a first. Work which shows excellent content, organisation and presentation, reasoning and originality; evidence of independent reading and thinking and a clear and authoritative grasp of theoretical positions; ability to sustain an argument, to think analytically and/or critically and to synthesise material effectively.60-69%: a range of marks consistent with an upper second. Well-organised and lucid coverage of the main points in an answer; intelligent interpretation and confident use of evidence, examples and references; clear evidence of critical judgement in selecting, ordering and analysing content; demonstrates some ability to synthesise material and to construct responses, which reveal insight and may offer some originality.50-59%: a range of marks consistent with lower second; shows a grasp of the main issues and uses relevant materials in a generally business-like approach, restricted evidence of additional reading; possible unevenness in structure of answers and failure to understand the more subtle points: some critical analysis and a modest degree of insight should be present.40-49%: a range of marks which is consistent with third class; demonstrates limited understanding with no enrichment of the basic course material presented in classes; superficial lines of argument and muddled presentation; little or no attempt to relate issues to a broader framework; lower end of the range equates to a minimum or threshold pass.35-39%: achieves many of the learning outcomes required for a mark of 40% but falls short in one or more areas; not a pass grade but may be sufficient to merit progression to the next level.30-34%: a fail; may achieve some learning outcomes but falls short in most areas; shows considerable lack of understanding of basic course material and little evidence of research.0-29%: a fail; basic factual errors of considerable magnitude showing little understanding of basic course material; falls substantially short of the learning outcomes for compensation.Further information: University Marking and Grading Policy


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