Write a seven to nine (7–9) page paper (2000–2500 words), not including the title and reference pages, describing how leadership motivates and innovates for organizational effectiveness

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Assignment 1: Focus Paper 

Write a seven to nine (7–9) page paper (2000–2500 words), not including the title and reference pages, describing how leadership motivates and innovates for organizational effectiveness. Includes the following:
  • WIntroduction to a specific organizational effectiveness goal you desire to achieve through coaching and innovation.
  • Discussion of coaching and its contribution to motivation, productivity, and engagement.
  • Research on leadership practices that foster creativity and contribute to organizational innovation.
  • Analysis of the effective use of coaching to achieve your specific goal and recommendations for increasing your personal coaching skills and techniques to improve your overall leadership effectiveness. Be sure to connect research to your analysis and recommendations.
  • Analysis of your current leadership practices and how well those practices contribute to creativity and organizational innovation and recommendations for increasing your overall effectiveness in this area. Be sure to connect research to your analysis and recommendations.
  • Conclusion should summarize the primary points of the paper and bring forward a call to action.

The Assignment will be evaluated using the Unit 4 Assignment Grading Rubric. Therefore, please ensure it is written with proper grammar, in APA format (including clear section headings), and includes a minimum of four cited and referenced resources—at least two of which must be peer reviewed (scholarly) journal articles.
The overall point distribution for the Assignment will be as follows:

  • 50% (75 points): Content, focus, use of research, and organization
  • 30% (45 points): Analysis and critical thinking
  • 20% (30 points): Writing style, grammar, APA format
 

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Choose three (3) types of securities from any of the financial markets covered in the textbook during Weeks 1 through 7. Pick securities you would enjoy researching for this assignment. 

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Choose three (3) types of securities from any of the financial markets covered in the textbook during Weeks 1 through 7. Pick securities you would enjoy researching for this assignment.
Write a five (5) page paper in which you:1. Analyze the role financial markets play in creating economic wealth in the U.S. 2. Provide a general overview of each of the three (3) securities you chose. Be sure to include such information as name, company it represents (if applicable), pricing, and historical performance. 3. Assess the current risk return relationship of each of the three (3) securities. 4. Recommend one (1) strategy for maximizing return for the current risk return relationship identified for each of the three (3) securities. 5. Suggest how the Federal Reserve and its monetary policy affect each of the three (3) securities today.
6. Determine whether each of the three (3) securities is a good investment in the next twelve (12) months, five (5) years, and ten (10) years. Provide a rationale for each security with your determination. 7. Use at least six (6) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
  • The specific course learning outcomes associated with this assignment are:
  • Describe the various types of financial markets and the types of transactions supported by each market in the U.S. and globally.
  • Explain the operation of the Federal Reserve and describe how monetary policy is used in the U.S. and other countries to manage the economy
  • Determine the valuation of various types of securities.
  • Assess the risks in the various types of financial markets and develop strategies to manage the risks.
  • Use technology and information resources to research issues in financial markets and institutions.
  • Write clearly and concisely about financial markets and institutions using proper writing mechanics.
  • The following additional outcomes may apply depending upon the student’s choice of securities:
  • Develop strategies for the use of equity markets by investors and firms to meet stated financial objectives.
  • Analyze the factors that affect interest rates and forecast interest rate changes.
  • Click here to view the grading rubric for this assignment.
  1. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.
 

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To complete this assignment, refer to the scenario from Assignment 1: Investment Selection

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Investment Analysis

To complete this assignment, refer to the scenario from Assignment 1: Investment Selection.
Note: Please include any financial statements or relevant financial information in an appendix.
Write a four (4) page paper in which you:

  1. Provide a detailed overview of the selected U.S. investment indicating the rationale for your selection.
  2. Select five (5) financial ratios, then analyze the past three (3) years of financial data for the investment (please obtain data from the financial statements or the equivalent).
  3. Analyze the price of the investment to its market index for the past five (5) years.
  4. Create a trend line that depicts the price movement for the investment against the market index movement using elements of Microsoft Office, such as  Excel, Visio, MS Project, or one of their equivalents such as Open Project, Dia, and OpenOffice, as appropriate. Note: The graphically depicted solution is not included in the required page length.
  5. Determine the type of person who would be the best candidate for the chosen investment (e.g., the risk adverse investor, an aggressive investor, etc.). Provide a rationale for why this investment is a solid one, and support the assertion that someone should invest in this stock.
  6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites to not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Examine common debt and equity securities, and analyze the relative risks and returns associated with each.
  • Analyze how the securities business works through stockbrokers and investment bankers using the physical exchanges, network exchanges, and OTC markets.
  • Perform and interpret basic security analyses using indexes, averages, and various technical methods, as well as compounding, discounting, and forecasting.
  • Propose ways to apply various strategies in the management of financial investment portfolios in order to optimize profits (and minimize taxes) within acceptable risks.
  • Find and utilize sources of pertinent investing information on a company, its industry, the economy as a whole, and the international environment to analyze investment potential.
  • Examine the differences between various investments such as options, convertibles, warrants, rights, and commodities.
  • Illustrate how to use hybrid and derivative instruments such as convertibles, warrants, rights, options, and futures contracts in investment strategies.
  • Use technology and information resources to research issues in investments.
  • Write clearly and concisely about investments using proper writing mechanics
 

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Using the Internet or Strayer databses, examine two (2) sources of outside equity capital available to entrepreneurs.

Bus400

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Week 8
“Equity and Debt Financing” Please respond to the following:
· Using the Internet or Strayer databses, examine two (2) sources of outside equity capital available to entrepreneurs. Next, describe the source(s) you would use if you were creating a new company. Explain your rationale.
· Using the Internet or Strayer databses, analyze two (2) sources of debt financing. Next, discuss which non-bank source you would use if you were creating a new company. Explain your rationale.
Week 9
“Location and Quality Control” Please respond to the following:
· Identify three (3) factors you would recommend be used to select a location for a business in order to provide it with a competitive advantage. Next, select a location, and state the reasons that support your site selection. (If you envision this business being online only, then identify a temporary, pop-up site that will help this business enter a new market.)
· You want to adopt a program to improve quality and efficiency within a company. Analyze four (4) quality control tools (Lean Principles, 5S Principles, Six Sigma, and Total Quality Management). Next, discuss which tool you would select to implement into a business. Justify your response.
Week 10
“Inventory and Staffing” Please respond to the following:
· Discuss three (3) inventory factors that you believe could present problems for a business. Next, create a strategy that would help mitigate these challenges.
· Outline a strategic plan for hiring and retaining competent, motivated employees within a business.
Week 8 Assignment 3 Submission
Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center.  Instructors, training on how to grade is within the Instructor Center.
Assignment 3: Promotion and Pricing Strategies Due Week 8 and worth 135 points
“Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer. In short, a marketing plan identifies a company’s target customers and describes how it will attract and keep them. The process does not have to be complex” (Scarborough & Cornwall, 2015, p. 274).
With this assignment, you will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business.
Using the business from Assignment 2, write a three to four (3–4) page paper in which you:
1. Identify its primary target market.
2. Specify three (3) methods you will use to research customer needs and wants.
3. Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement/distribution.
4. Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
5. Include at least two (2) references outside the textbook.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
· Describe and analyze the necessary activities and key decisions to start a small business.
· Use technology and information resources to research issues in small business management.
· Write clearly and concisely about small business management using proper writing mechanics.

Week 8 Assignment 3 Submission

Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center.  Instructors, training on how to grade is within the Instructor Center.
Assignment 3: Promotion and Pricing Strategies Due Week 8 and worth 135 points
“Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer. In short, a marketing plan identifies a company’s target customers and describes how it will attract and keep them. The process does not have to be complex” (Scarborough & Cornwall, 2015, p. 274).
With this assignment, you will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business.
Using the business from Assignment 2, write a three to four (3–4) page paper in which you:
1. Identify its primary target market.
2. Specify three (3) methods you will use to research customer needs and wants.
3. Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement/distribution.
4. Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
5. Include at least two (2) references outside the textbook.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
· Describe and analyze the necessary activities and key decisions to start a small business.
· Use technology and information resources to research issues in small business management.
· Write clearly and concisely about small business management using proper writing mechanics.
Click here to view the grading rubric.

Week 10 Assignment 4 Submission

Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center.  Instructors, training on how to grade is within the Instructor Center.
Assignment 4: Supply Chain Management and Financial Plan  Due Week 10 and worth 135 points
”One of the most important steps in launching a new business venture is fashioning a well-designed, practical, realistic financial plan” (Scarborough & Cornwall, 2015, p. 454).
With this assignment, you are creating two important elements of a financial plan: an Income Statement and Balance Sheet. You also are preparing an outline of a presentation of your business plan to potential investors or lenders.
Using the business you created from Assignments 2 and 3, write a three to four (3–4) page paper in which you:
1. Prepare a simple pro forma (projected) income statement and balance sheet for the first two years of operation, using income projections and incorporating an advertising plan.
2. Outline a plan for hiring and retaining competent, motivated employees for your business.
3. Prepare an outline for a “pitch,” i.e., a short 20–30 minute business plan presentation that will be made to lenders or investors.
4. Include at least two (2) references outside the textbook.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
· Analyze the key financial management considerations in operating a small business, including sources of financing.
· Determine the various control and support functions needed to manage a small business.
· Use technology and information resources to research issues in small business management.
· Write clearly and concisely about small business management using proper writing mechanics.
Click here to view the grading rubric.

 

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The purpose of this assignment is to use analytics techniques to analyze a case problem.

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The purpose of this assignment is to use analytics techniques to analyze a case problem.

Read Case Study 12.3 “Sound’s Alive Company” from the textbook.
Use Frontline Analytic Solver Platform to set up a simulation model and run a simulation for the case. Use the “Topic 3 Case Study Template” file as a starting point.
After the simulation is run, create statistical distributions to describe the discrete probability behavior (mean, standard deviation, etc.) of the Materials, Overhead, Tax Rate, and SG&A Rate discrete probability distributions.
In a 500-750 word summary to company management, address the following. Include relevant charts and graphs within your summary, as needed.

  1. Describe the case specific business requirements and how they can be communicated across all levels of the organization.
  2. Based on the simulation results, discuss the expected net profit for the years 2015 through 2018, and the expected NPV for this business venture.
  3. The Board of Trustees told Marissa that the stockholders would feel comfortable with this business venture if its NPV is at least $5 million. Discuss the chances that Sound’s Alive home theater venture will result in an NPV of $5 million or more.
  4. Discuss which discrete probability distribution has the most dispersion and explain why.
  5. Based on the NPV statistical distributions and other information gleaned from your analysis, discuss the specific prescribed course of action you would recommend to company management and justify your recommendations. Include discussion of how the proposed analytics solutions can optimize organizational performance and effectiveness.

Submit your summary and associated Microsoft Excel files to the instructor. Note that the Microsoft Excel files should include all Solver settings, functions, and formulas used to generate the problem solutions.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

 

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For this assignment, you will plan out the operations, technology, management, and organization for your company

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Assignment 3 Part 1: Operation, Technology, and Management Plan (70 points)

For this assignment, you will plan out the operations, technology, management, and organization for your company. To do this, you will use the “NAB Company Portfolio” that you downloaded from the Student Center.
Before you get started on this exercise, watch the video below for some helpful tips on completing Assignment 3 Part 1.
https://cdnsecakmi.kaltura.com/p/956951/sp/95695100/thumbnail/entry_id/0_nrfn5izd/version/100000/width/560/height/315
 
For fullscreen viewability click here to open the video in a new window
Instructors, training on how to grade is within the Instructor Center.
Assignment 3 Part 1: Operation, Technology, and Management Plan
Due Week 8 and worth 70 points
Use the “NAB Company Portfolio”.
Write a three to six (3-6) page paper in which you provide the following information below.
Operations Plan (1 – 2 pages)
Note: Remember to assign a dollar amount to each operational cost you find, as you will need these figures for your income statement and cash flow in Week 8.

  1. Create an operations plan for your NAB company using the template in the text as a guide (p. 214 | Operations Plan Preparation FormClick here for help accessing a specific page number in your eBook). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
  2. Provide a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages.
    • Note: Much of the research pertaining to the hints provided here can be found in the NAB company portfolio.
    • Hints: Consider whether you will rent or buy your facilities or outsource production to an existing company.
    • Hints: One of your biggest expenses as a startup non-alcoholic beverage company will be transitioning from a small batch prototype of your beverage to production on a large scale. Research the equipment you will need (vats, refrigerators, burners, ovens, bottling equipment, and so on), whether you will rent or buy, how you will maintain and clean it, and so forth. Consider how you will ensure quality control. What capacity do you intend to reach?
    • Hints: Deliberate your inventory control. Where do your supplies come from and what is your turnaround time to produce your beverage once you have received an order?
    • Hints: Consider your distribution method. Refer back to your notes for the SWOT analysis assignment in Week 2 of class.
    • Hints: How will you stay abreast of new developments in your industry? What new products do you have in development now, in addition to your flagship product?
  3. Describe your research and development activities and explain how they will contribute to the company.

Technology Plan (1 – 2 pages)

  1. Create a technology plan for your NAB company using the template in the text as a guide (p. 227 | Technology Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
  2. Provide a rationale for the personnel needs section by incorporating appropriate functional-level strategies.
    • Hints: Consider the type of technology your company will use to conduct the following activities: manage personnel; take, fulfill, and track orders; manage inventory; communicate with customers and provide customer service; and produce your beverage.

Management & Organization (1 – 2 pages)

  1. Create a management plan for your NAB company using the template in the text as a guide (p. 248 | Management Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
  2. Using the flow charts on p. 242 as a guide, outline your company’s management hierarchy. Note: Charts or diagrams must be imported / included in the MS Word document.
  3. Provide a rationale for the management structure and style section by incorporating appropriate functional-level strategies.
  4. Format your assignment according to these formatting requirements:
    1. Cite the resources you have used to complete this exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
    2. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
    3. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Create a plan to implement a firm’s strategy and manage the change from current operations.
  • Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
  • Use technology and information resources to research issues in strategic management.
  • Write clearly and concisely about strategic management using proper writing mechanics.
 

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Box, Inc. Case Study Read the Box, Inc. case study (end of chapter 7). Answer these questions:

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PLEASE NOTE: MUST BE 100% ORIGINALWORK, NEVER SOLD BEFORE! PLAGIARISM WILL BE DISPUTED!
Please check for plagiarism before sending:
https://www.grammarly.com/plagiarism?network=g&utm_source=google&matchtype=e&gclid=CjwKCAiAsejRBRB3EiwAZft7sIQ3-8qjHdHlPseQO1I778H4hesNgu7_In7juCjtNZhWFRUxwBDkNhoChUoQAvD_BwE&placement=&utm_content=56705335566&utm_campaign=Search&utm_medium=cpc&utm_term=plagiarism+checker+free
Entrepreneurship
Box, Inc. Case Study
Read the Box, Inc. case study (end of chapter 7). Answer these questions:
1. Will Aaron be the next Bill Gates of flame out before Box can become profitable and really large?
2. What is the culture of the company?
3. What accounts for it being so open and freewheeling?
4. How does the culture reflect the four founders, their history together, their ages, the culture of Silicon Valley, etc.?
Make sure paper body starts with a summary where there is a statement of thesis (overview of the points to be made), continues with a discussion (or specific answers to specific questions), and ends with a conclusion. The five specific questions should be annotated and have specific answers. Please double space—it’s easier for the grader to make comments.
All papers should be written in the third person (he, he, it, and they). Make every effort not to shift to second person (you, your) as in, “When starting a company you need money.” Try to avoid shifting to the first person (I, we) as well. It is distracting to the reader and bad style to shift persons in a paper—students often do it in the middle of a sentence.
The requirements below must be met for your paper to be accepted and graded:
· Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
· Use font size 12 and 1” margins.
· Include cover page and reference page.
· At least 80% of your paper must be original content/writing.
· No more than 20% of your content/information may come from references.
· Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
· Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.
References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.
Proper formatting for APA citations of Internet and other sources can be found here:
 

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Uber is largely hailed as the advent of the gig economy, which is the idea that people will not work for any one employer, but instead will work on projects for any variety of companies desiring their services

The Gig Economy

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 Assignment 2: The Gig Economy
Uber is largely hailed as the advent of the gig economy, which is the idea that people will not work for any one employer, but instead will work on projects for any variety of companies desiring their services.  While creating a new type of entrepreneurship for individuals, it raises a host of new legal questions for companies around the law of agency.
An investment firm has asked you to evaluate Uber’s legal exposure for the conduct of its drivers.
Write an interoffice memo in which you:

  1. Summarize the main principles of agency.
  2. Analyze the circumstances under which Uber might be liable for the conduct of its drivers.
  3. Identify the steps Uber can take, if any, to limit its legal exposure for the conduct of its drivers.
  4. Use at least three (3) quality resources in this assignment. Note: Wikipedia is not an acceptable reference and proprietary Websites do not qualify as academic resources.
  5. Your assignment must follow these formatting requirements:
  • Your news brief or memo should include a heading, summary statement, background and recommendations.
  • The specific course learning outcomes associated with this assignment are:
  • Analyze and apply the concepts of ethical decision making,  corporate governance and  corporate social responsibility.
  • Analyze and evaluate the employment-at-will doctrine and the statutory protections afforded employees.
  • Analyze and evaluate laws and regulations relative to product safety, liability and representations.
  • Write clearly and concisely about law, ethics, and corporate governance using proper writing mechanics.
  • Click here to view the grading rubric.
  1. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.
 

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For this assignment, you will plan out the operations, technology, management, and organization for your company.

Assignment3-BUS599

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For this assignment, you will plan out the operations, technology, management, and organization for your company. To do this, you will use the “NAB Company Portfolio” that you downloaded from the Student Center.
Assignment 3 Part 1: Operation, Technology, and Management Plan
Due Week 8 and worth 70 points
Use the “NAB Company Portfolio”.
Write a three to six (3-6) page paper in which you provide the following information below.
Operations Plan (1 – 2 pages)
Note: Remember to assign a dollar amount to each operational cost you find, as you will need these figures for your income statement and cash flow in Week 8.
1. Create an operations plan for your NAB company using the template in the text as a guide (p. 214 | Operations Plan Preparation Form – Click here for help accessing a specific page number in your eBook ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.

2. Provide a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages.
Note: Much of the research pertaining to the hints provided here can be found in the NAB company portfolio.
Hints: Consider whether you will rent or buy your facilities or outsource production to an existing company.
Hints: One of your biggest expenses as a startup non-alcoholic beverage company will be transitioning from a small batch prototype of your beverage to production on a large scale. Research the equipment you will need (vats, refrigerators, burners, ovens, bottling equipment, and so on), whether you will rent or buy, how you will maintain and clean it, and so forth. Consider how you will ensure quality control. What capacity do you intend to reach?
Hints: Deliberate your inventory control. Where do your supplies come from and what is your turnaround time to produce your beverage once you have received an order?
Hints: Consider your distribution method. Refer back to your notes for the SWOT analysis assignment in Week 2 of class.
Hints: How will you stay abreast of new developments in your industry? What new products do you have in development now, in addition to your flagship product?
· Describe your research and development activities and explain how they will contribute to the company.
Technology Plan (1 – 2 pages)
4. Create a technology plan for your NAB company using the template in the text as a guide (p. 227 | Technology Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.

5. Provide a rationale for the personnel needs section by incorporating appropriate functional-level strategies.
Hints: Consider the type of technology your company will use to conduct the following activities: manage personnel; take, fulfill, and track orders; manage inventory; communicate with customers and provide customer service; and produce your beverage.
Management & Organization (1 – 2 pages)
6. Create a management plan for your NAB company using the template in the text as a guide (p. 248 | Management Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.

7. Using the flow charts on p. 242 as a guide, outline your company’s management hierarchy. Note: Charts or diagrams must be imported / included in the MS Word document.

8. Provide a rationale for the management structure and style section by incorporating appropriate functional-level strategies.
9. Format your assignment according to these formatting requirements:
a. Cite the resources you have used to complete this exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
b. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
c. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
· Create a plan to implement a firm’s strategy and manage the change from current operations.
· Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
· Use technology and information resources to research issues in strategic management.
· Write clearly and concisely about strategic management using proper writing mechanics.
Assignment 3 Part 2: Business Plan – Draft
Due Week 8 and worth 30 points
You must intend to raise money for your startup company. You can start with money from friends and family but at some point you will need funds from outside investors, either angels or venture capitalists, depending on how much money you project you will need to raise. Another possible angle is to develop money through crowdfunding, assuming your product meets the demand of such audiences.
Before you can raise money, you must develop a business plan that convinces an investor that your company will succeed.
1. Create an Ethics & Social Responsibility Plan.
Note: The Ethics & Social Responsibility plan should account for approximately three to five (3-5) pages of the Business Plan Draft.
a. Describe the ways in which your company is committed to being a good corporate citizen.
Hints: Consider the following areas:
1. Creating jobs
1. Following the laws of every jurisdiction in which your company operates
1. Fair and honest treatment of employees
1. Non-discrimination of employees and increasing diversity of your work force
Hints: If your company is designed as a social venture—in which you have a primary purpose of achieving a social or environmental goal—describe what that goal is and what aspects of your company are designed to reach that goal. Provide a rationale for why you have or why you have not chosen this to be a social venture.
b. Discuss how your company’s activities will affect the environment and identify the steps you will take to mitigate any negative impacts.
1. Hints: As a beverage company, consider such issues as your choice of packaging, disposal of bottles / packages by consumers, and your use of resources, such as water in areas where water may be scarce.
c. Determine any health issues / claims related to the product you are making, whether negative or positive. Suggest the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true.
d. Many beverage products have negative health impacts on certain segments of a population (e.g., children, pregnant mothers, etc.). Suggest your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments.
2. Format your assignment according to these formatting requirements:
a. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
b. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
c. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
· Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
· Create a plan to implement a firm’s strategy and manage the change from current operations.
· Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence.
· Use technology and information resources to research issues in strategic management.
· Write clearly and concisely about strategic management using proper writing mechanics.
 

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In this section of the readings, you will discover the role that public relations plays in the strategic planning process

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Question 1: In this section of the readings, you will discover the role that public relations plays in the strategic planning process. Consider the company you work for, how is public relations organized and what role does it play in relation to senior management and strategic planning?
Question 2: As you will discover throughout this section, corporate communications, or as it is sometimes known, internal public relations, is more important than ever. Many say it is due to a strong management focus on union avoidance. Let’s discuss how your own companies do their internal communications.
Assignment :
Resource: The Practice of Public Relations, Ch. 11
Read the “Sony Shoots the Messenger” Case Study on page 242 in The Practice of Public Relations, Ch. 11.
Answer the three questions at the end of the chapter located on page 243.
Write a 1,050- to 1,400-word paper in which you describe how the case was handled and provide recommended improvements for your client (Sony).
Include three outside references as well as citations with your paper.
Format your paper consistent with APA guidelines.

Case Study Sony Shoots the Messenger

In the old days of employee relations—before there was an Internet or a computer or a typewriter or even an America—there were Greek and Roman rulers who never like to receive bad news. Whenever they did, they lashed out at the (blameless) poor souls who delivered the unfriendly tidings. In some cases—if the messenger delivered news of a lost battle or fallen city—the envoy would be dealt with in the harshest manner; merely for delivering bad news.
Today, of course, the bearers of bad news are often public relations professionals, whose essential mandate, as we have learned, is to tell management the truth. Modern managers, by and large, appreciate this candor from their public relations associates.
But occasionally, as in the case of Sony Pictures Entertainment in the winter of 2014, a disgruntled manager harkens back to 46 a.d. and shoots the poor public relations messenger.

Boy King Strikes Back

Sony’s problems began in November 2014, after the company released the trailer for an infantile satirical comedy about North Korea, The Interview, starring Seth Rogen and James Franco ( Figure 11-7 ). Among other bits of hilarity, the movie included the killing of North Korea’s boy ruler Kim Jong-un.
From all reports, North Korea’s supreme leader evidently didn’t see the humor in the Sony movie. And shortly thereafter, cybercriminals hacked into Sony’s computer system and leaked a treasure trove of 32,000 internal e-mails, revealing all sorts of confidential and embarrassing correspondence. The anonymous criminals promised to stop leaking documents if Sony canceled release of the offensive, anti-Kim Jong-un movie.
Within weeks, the U.S. government concluded that North Korea was behind the Sony cyber attack, which it labeled, “a serious national security matter.” For its part, Sony got cold feet and canceled The Interview’stheatrical release, compelling Rogen and fellow Hollywood actors to condemn Sony for its cowardice.
Eventually, after the release of a tidal wave of damaging documents, Sony changed its mind and initiated a low-scale release of the movie, which landed with a thud and was quickly resigned to the Hollywood scrap heap; at an estimated cost to Sony of $75 million.

The Damage Is Done

In the face of a steady flow of leaked revelations—including top employees’ salaries, nasty Hollywood e-mails, and illicit movie downloads—Sony hired hardball attorney David Boies to warn publishers that they would be held responsible if they dared release any of the purloined material.
Good luck.
Boies’ entreaties were laughed at, as the nation’s gossip network, fueled by Wikileaks, Gawker, TMZ.com, and a host of other willing enablers, proceeded to fill the airwaves with a month’s worth of stinging and embarrassing stories, including:
· Facebook founder Marc Zuckerberg wrote desperately to Sony executives to try to get them to stop the movie, “The Social Network,” which he found “hurtful.”
· Sony Co-Chairman Amy Pascal ran up a tab of $66,500 for car services, air travel, meals, etc. on a two-day movie premiere in Washington, D.C.
· In an e-mail to Pascal, another Sony executive called comedian Kevin Hart “a whore,” for demanding money to write a tweet promoting his new Sony movie, for which he received a $3 million paycheck.
· Before a fund-raising dinner for Barack Obama, Pascal e-mailed producer Scott Rudin, with both playfully pondering if she should ask the President how he liked the movies Django Unchained, 12 Years a Slave, and other black-themed films.

Figure 11-7 The provocateurs.
James Franco and Seth Rogen, stars of The Interview.
Photo: SPNNewscom
Co-Chairman Pascal was criticized for the Hart and Obama e-mails, interpreted by many as “racist,” and she was also taken to task for a set of e-mails, surrounding her decision to fire Sony’s director of communications.

“Off With His Head, Darling”

Among the leaked e-mails were several between the Sony co-chair and her husband, former New York Times reporter Bernard Weinraub ( Figure 11-8 ).

Figure 11-8 The e-mail executioners.
Amy Pascal and husband, former New York Times reporter Bernard Weinraub.
Photo: FRED PROUSER/REUTERS/Newscom
Subject of this marital correspondence was the publication by the Hollywood Reporter newspaper of a roundtable interview with the heads of the major film studios. For some reason, the only studio chief who wasn’t invited was Pascal.
That didn’t sit well with concerned hubby Weinraub, who tersely e-mailed his wife, “I would fire your P.R. guy immediately . . . or at least tell him you’re not going to deal with him anymore.”
Pascal forwarded her spouse’s note to Sony’s head of human resources, George Rose. “He’s right,” the independent-minded human resource chief wrote back. Six days later, Sony Pictures’ head of corporate communications, Charles Sipkins, was out of a job. He made a base salary of $600,000-a-year, according to leaked documents.
According to other leaked e-mails from Sipkins to Pascal, Hollywood Reporter apologized to Sony for not inviting its chief, explaining that the roundtable lineup shifted after some people initially passed and then reconsidered.
The explanation wasn’t enough to save the public relations man’s job.
After the “shoot the messenger” e-mails were made public, co-chair Pascal scrambled to explain that the missed roundtable wasn’t the cause of the dismissal of her communications chief. “That’s ridiculous,” Pascal said. “That has nothing to do with it. Charlie’s very talented at what he did.”
But in public relations, as in life, “what goes around comes around.” And shortly after she lowered the boom on her public relations director, Amy Pascal, herself, was fired as Sony’s co-chairman, basically for what she revealed in her e-mails.
Another messenger had bitten the dust. *
Questions
1. How would you assess Sony’s handling of the hacking scandal?
2. Had you been Amy Pascal’s public relations advisor, how would you have suggested she handle the fallout from the e-mails, adjudged as “racist?”
3. Had Pascal asked you to counsel her on what to do in light of her husband’s e-mail about the roundtable, what would you have suggested?

 

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