Final Exam:
Write an APA paper – at least 2 pages – that would represent a pitch for convincing investors to fund a new business startup concept that you are initiating. Explore the relationship between a well-developed marketing plan and successfully raising start-up capital. Utilize some of the concepts that were covered over the last few weeks in writing your pitch.
Some of the topics discussed were
The 5 Ps of product based venture
The 8 Ps of service based ventures
Finding and evaluating the right marketing opportunity
Using market research to ensure entrepreneurial success such as secondary data and primary data
Understanding customers and competitors
Building entrepreneurial brand and why creating and valuing brand equity
Promotion and promotional mix

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