Describe the spread and prevalence of influenza

National Influenza Week


Health promotion methods

Health communication interventions

Influence attitudes, perceptions, awareness, knowledge and social norms

Strategic health communication

Effective at influencing behavior

Social psychology, health education, mass communication, marketing to develop and deliver influential health promotion and prevention messages

Flu Vaccine

Immunization programs encouraged to use strategies to increase coverage

National Influenza Week (NIVW)

Centers for Disease Control and Prevention (2016)

Established in 2005 to highlight the importance of continuing the flu vaccine through the holidays

December 4-10 2016

Goal : to communicate the importance of flu vaccination for people who are at high risk for developingflu-related complications.

December for NIVW to remind people that even though the holiday season has arrived, it is not too late to get your flu vaccine.

Vaccine manufacturers have projected that as many as 157 million – 168 million doses of injectable flu vaccine

Individual Level

Working With the Media

Matte Article

Matte articles (also known as mat/matte releases or formatted releases) are formatted, ready-to-print articles that are free to use in any publication (cdc, 2016)

Audience – General Public

Flu symptoms, CDC recommendations, the type of vaccination recommended, understanding how it’s spread, information.

2015 – 2016 Flu Season / 2016 – 2017 Flu Season

Available in English and Spanish (2015-2016)

Group Level

Health Communications

Pregnant Women

Recommendations by the Centers for Disease Control and Prevention

Provides information on why pregnant women need the flu shot


Information to obtain more information

Only available in English

Organizational Level

Building and Sustaining Coalitions

Advisory Committee on Immunization Practices (ACIP)

ACIP provides annual recommendations for the prevention and control of influenza

meets by teleconference once to twice per month throughout the year

Discussions include topics such as influenza surveillance, vaccine effectiveness and safety, vaccine coverage, program feasibility, cost-effectiveness, and vaccine supply.

ACIP recommendations regarding the use of seasonal influenza vaccines and provides recommendations and guidance for vaccination providers regarding the use of influenza vaccines for the 2016–17 season.

(Centers for Disease,2016c)

Organizational Level continued

Link to all the members of the committee

ACIP was Formed in 1964 and has been going strong for 52 years

The Committee meets three times in person annually at the Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia.

Open to the public

(Centers for Disease,2016c)

Community Level

Social Marketing

Rite Aid in Support of National Influenza Vaccination Week

4 Ps product, price, place and promotion

product – flu shots

Price- 24.99 with no insurance but most insurance will fully cover it

Place- Rite Aid in more than 3,000 stores

promotion – Anyone who gets a flu shot at Rite Aid will receive a free coupon booklet that offers over $100 in savings

(Rite Aid supports,2010)

Community Level continued

Rite Aid Corporation is one of the nation’s leading drugstore chains with more than 4,700 stores in 31 states and the District of Columbia and fiscal 2010 annual revenues of $25.7 billion.

Rite Aid provided 10,000 free flu shots during the 2013 flu season.

By visiting Rite Aid, customers can also, track their personal immunization history, and find other educational resources on immunizations.

(Rite Aid supports,2010)

Society Level

Working with the media

I never get the flu- 60 sec Public Service Announcement

Playing on excuses, serious music, visual of how excuses can stop the flu

Over 401,000 views since Dec 2009

Only in english

(Centers for Disease,2016e)

Society Level continued

PSA was created by CDC-TV-Most videos are short and easily downloadable while all include closed–captioning , so they are accessible to all interested viewers.

CDC–TV programs are used nationally and internationally in clinics, hospitals, health departments, educational settings, public access channels and hospital networks among many settings.

Since 2012, programs have been viewed more than 85 million times and distributed free of charge by CDC, partners and viewers through e–mail alerts, listservs, and social networking tools

(Centers for Disease,2016d)



Centers for Disease Control and Prevention (2016)a. 2015 National influenza vaccination week (NIVW) Key Messages. Retrieved from

Centers for Disease Control and Prevention (2016)b. About national influenza week. Retrieved from

Community Preventive Services Task Force (2015). Increasing appropriate vaccination: Client reminder and recall system. Retrieved from

Rite Aid Supports CDC’s National Influenza Vaccination Week with Flu Shots Available at More Than 3,000 Rite Aid Pharmacies. (2010, December 22). Vaccine Weekly, 45. Retrieved from

Centers for Disease Control and Prevention (2016)c. Morbility and mortality weekly report.Retrieved from

Centers for Disease Control and Prevention (2016)d. About CDC tv. Retrieved from

Centers for Disease Control and Prevention (2016)e. Videos.Retrived from

Centers for Disease Control and Prevention (2016f). Flu vaccination coverage among pregnant women – United States, 2015-2016 flu season. Retrieved from

Centers for Disease Control and Prevention (2016g). Pregnang? You need a flu shot. Retrieved from


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