National Influenza Week
Health promotion methods
Health communication interventions
Influence attitudes, perceptions, awareness, knowledge and social norms
Strategic health communication
Effective at influencing behavior
Social psychology, health education, mass communication, marketing to develop and deliver influential health promotion and prevention messages
Immunization programs encouraged to use strategies to increase coverage
National Influenza Week (NIVW)
Centers for Disease Control and Prevention (2016)
Established in 2005 to highlight the importance of continuing the flu vaccine through the holidays
December 4-10 2016
Goal : to communicate the importance of flu vaccination for people who are at high risk for developingflu-related complications.
December for NIVW to remind people that even though the holiday season has arrived, it is not too late to get your flu vaccine.
Vaccine manufacturers have projected that as many as 157 million – 168 million doses of injectable flu vaccine
Working With the Media
Matte articles (also known as mat/matte releases or formatted releases) are formatted, ready-to-print articles that are free to use in any publication (cdc, 2016)
Audience – General Public
Flu symptoms, CDC recommendations, the type of vaccination recommended, understanding how it’s spread, information.
2015 – 2016 Flu Season / 2016 – 2017 Flu Season
Available in English and Spanish (2015-2016)
Recommendations by the Centers for Disease Control and Prevention
Provides information on why pregnant women need the flu shot
Information to obtain more information
Only available in English
Building and Sustaining Coalitions
Advisory Committee on Immunization Practices (ACIP)
ACIP provides annual recommendations for the prevention and control of influenza
meets by teleconference once to twice per month throughout the year
Discussions include topics such as influenza surveillance, vaccine effectiveness and safety, vaccine coverage, program feasibility, cost-effectiveness, and vaccine supply.
ACIP recommendations regarding the use of seasonal influenza vaccines and provides recommendations and guidance for vaccination providers regarding the use of influenza vaccines for the 2016–17 season.
(Centers for Disease,2016c)
Organizational Level continued
Link to all the members of the committee
ACIP was Formed in 1964 and has been going strong for 52 years
The Committee meets three times in person annually at the Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia.
Open to the public
(Centers for Disease,2016c)
Rite Aid in Support of National Influenza Vaccination Week
4 Ps product, price, place and promotion
product – flu shots
Price- 24.99 with no insurance but most insurance will fully cover it
Place- Rite Aid in more than 3,000 stores
promotion – Anyone who gets a flu shot at Rite Aid will receive a free coupon booklet that offers over $100 in savings
(Rite Aid supports,2010)
Community Level continued
Rite Aid Corporation is one of the nation’s leading drugstore chains with more than 4,700 stores in 31 states and the District of Columbia and fiscal 2010 annual revenues of $25.7 billion.
Rite Aid provided 10,000 free flu shots during the 2013 flu season.
By visiting Rite Aid, customers can also, track their personal immunization history, and find other educational resources on immunizations.
(Rite Aid supports,2010)
Working with the media
I never get the flu- 60 sec Public Service Announcement
Playing on excuses, serious music, visual of how excuses can stop the flu
Over 401,000 views since Dec 2009
Only in english
(Centers for Disease,2016e)
Society Level continued
PSA was created by CDC-TV-Most videos are short and easily downloadable while all include closed–captioning , so they are accessible to all interested viewers.
CDC–TV programs are used nationally and internationally in clinics, hospitals, health departments, educational settings, public access channels and hospital networks among many settings.
Since 2012, programs have been viewed more than 85 million times and distributed free of charge by CDC, partners and viewers through e–mail alerts, listservs, and social networking tools
(Centers for Disease,2016d)
Centers for Disease Control and Prevention (2016)a. 2015 National influenza vaccination week (NIVW) Key Messages. Retrieved from http://www.cdc.gov/flu/nivw/nivw-key-points.htm
Centers for Disease Control and Prevention (2016)b. About national influenza week. Retrieved from http://www.cdc.gov/flu/nivw/about.htm
Community Preventive Services Task Force (2015). Increasing appropriate vaccination: Client reminder and recall system. Retrieved from https://www.thecommunityguide.org/sites/default/files/assets/Vaccination-Client-Reminders.pdf
Rite Aid Supports CDC’s National Influenza Vaccination Week with Flu Shots Available at More Than 3,000 Rite Aid Pharmacies. (2010, December 22). Vaccine Weekly, 45. Retrieved from http://ezproxy.nu.edu/login?url=http://go.galegroup.com/ps/i.do?p=AONE&sw=w&u=nu_main&v=2.1&it=r&id=GALE%7CA244684960&sid=AONE&asid=62047c5bce3d236ce289ee093bea7090
Centers for Disease Control and Prevention (2016)c. Morbility and mortality weekly report.Retrieved from https://www.cdc.gov/mmwr/volumes/65/rr/rr6505a1.htm?s_cid=rr6505a1_w
Centers for Disease Control and Prevention (2016)d. About CDC tv. Retrieved from http://www.cdc.gov/cdctv/about.html
Centers for Disease Control and Prevention (2016)e. Videos.Retrived from http://www.cdc.gov/flu/nivw/pledge/videos.html
Centers for Disease Control and Prevention (2016f). Flu vaccination coverage among pregnant women – United States, 2015-2016 flu season. Retrieved from http://www.cdc.gov/flu/fluvaxview/pregnant-coverage_1516estimates.htm#methodology
Centers for Disease Control and Prevention (2016g). Pregnang? You need a flu shot. Retrieved from http://www.cdc.gov/flu/pdf/freeresources/pregnant/flushot_pregnant_factsheet.pdf