Describe why cash flow is more important than sales in a business.

Discussion 1
Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Reference the Discussion Forum Grading Rubric for guidance on how your discussion will be evaluated.

The Role of Financial Management in a Firm
Summarize the role of management as it relates to finance in a corporation. In your post, address the following:

Indicate the various aspects of finance that management must understand.
Describe why a manager needs to understand the characteristics and importance of financial markets including risk and efficiency.
Describe why cash flow is more important than sales in a business.
Discuss what could happen if management does not fulfill responsibilities related to finance. If you have one, share a real world example from your own professional experience or from an external source.
Your post should be 200-250 words in length.

 

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