Develop a 30 sec PSA to presented during the chat. Be creative in your delivery. Create your PSA – you do not have to be stressed – this is a low budget approach and there are multiple ways to do this assignment. You can choose how to accomplish this and how to present it. You could do your own video or audio recording; submit it for a radio announcer to read, brochure, newspaper ad, billboard, etc…
Go to the following links and read: developing PSAs
http://www.nij.gov/topics/courts/restorative-justice/marketing-media/psa.htmguidelines for basic PSA info – just substitute EM for victim rights
PSA research site – stresses the importance of the basics – pre-campaign researchhttp://www.psaresearch.com/images/public_service_ad.pdf
How to evaluate (and plan) community information projects:
you need to find a sponsor and write an executive summary for a grant application. To succed in this project, you will need to DESIGN a Public Service campaign preparing or mitigating risk. You will need to identify the subject area, the target audience, the proper recommendations, the messaging, and choose a modality. Estimate the number of repetitions needed and the number of outlets for your chosen modalities, and give an estimate of the funds required to complete this campaign. Then you write a compelling argument, in an Executive Summary format
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