Discuss building and Sustaining Coalitions in health Promotion Strategies and tactics.

Building and Sustaining Coalitions*

Health Promotion Strategies & Tactics (COH430)

National University

* Bensley, R.J., & Brookins-Fisher, J. (2009). Community health education methods. Third edition. Boston: Jones and Bartlett Publishers, Inc.

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Chapter 12 Learning Objectives

1. Explain and discuss steps for building coalitions.

2. Discuss and summarize tips and techniques for managing and sustaining coalitions.

3. Identify strategies to overcome challenges to coalition success.

Information Source: ©2008 Jones and Bartlett Publishers, LLC (www.jbpub.com)

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Building and Sustaining Coalitions

  • Definition
  • A group of individuals representing diverse organizations, factions, or constituencies within the community who work together to achieve a common goal (Feighery & Rogers, 1990)
  • Main focus of a coalition group:
  • Analyze the problem
  • Identify and implement solutions
  • Create social change

Building and Sustaining Coalitions

  • Benefits of coalitions
  • Gain community support and concern for an issue
  • Serves as a forum to affect community change
  • Prevents reinvention of “wheel”

Building and Sustaining Coalitions

  • Benefits of coalitions
  • Maximizes power of individuals and groups
  • Improve trust and communication among agencies
  • SD Asthma Coalition

Building and Sustaining Coalitions

  • Characteristics of Successful Coalitions
  • Continuity of coalition staff, especially coordinator
  • Ownership of problem
  • Community leader support
  • Active involvement of community volunteer agencies

Building and Sustaining Coalitions

  • Characteristics of Successful Coalitions
  • High level of trust and reciprocity among members
  • Benefits of membership outweigh costs
  • Active involvement in developing goals, objectives, and strategies

Building and Sustaining Coalitions

  • Characteristics of Successful Coalitions
  • Development of strategic plan rather than project-by-project
  • Consensus is reached on issues vs. voting
  • Productive meetings
  • Large problems broken into smaller pieces

Building and Sustaining Coalitions

  • Characteristics of Successful Coalitions
  • Steering committee elected leaders and guides
  • Task/work groups design and implement strategies
  • Rules and procedures are formalized
  • Local media are involved
  • Activities are evaluated

Building and Sustaining Coalitions

  • Steps for Building Effective Coalitions
  • Analyze a problem or issue to focus on
  • Create awareness of the issue
  • Conduct initial coalition planning and recruitment

Building and Sustaining Coalitions

  • Steps for Building Effective Coalitions
  • Develop resources and funding
  • Create coalition infrastructure
  • Elect leadership
  • Create an action plan

Building and Sustaining Coalitions

  • Coalition Resources and Funding
  • Work through established community events
  • Membership dues and fund-raising events
  • In-kind funding
  • Grant funding
  • Funds from service groups, such as the Rotary Club, Kiwanis International, United Way

Building and Sustaining Coalitions

  • Coalition Leadership
  • Appointed
  • Elected
  • Formal
  • Informal

Building and Sustaining Coalitions

  • Coalition Leadership
  • Chairperson
  • Vice Chairperson
  • Coordinator
  • Work Group Chairpersons

Building and Sustaining Coalitions

  • Stages of Development (See page 314: Table 12-3)
  • Formation: three to six (or longer) months
  • Implementation: nine to 12 months
  • Maintenance: 12 to 18 months
  • Outcome: 18 months to three years

Always remember to consider cultural competency when building coalitions

Building and Sustaining Coalitions

  • Maintaining a Coalition
  • Understand coalition stages of development
  • Create criteria for membership
  • Recruit partners

Building and Sustaining Coalitions

  • Maintaining a Coalition
  • Promote internal and external communication
  • Market the coalition
  • Evaluate coalition success
  • Short-term, intermediate, and long-term outcomes

Building and Sustaining Coalitions

  • Overcoming Challenges
  • Obtain member organization commitment
  • Link with other coalitions
  • Maintain equal member representation

Building and Sustaining Coalitions

  • Overcoming Challenges
  • Address member expectations
  • Delegate tasks
  • Reduce conflicts

Building and Sustaining Coalitions

  • Overcoming Challenges
  • Member recognition
  • Recognize members publicly for their efforts
  • Have clear expectations of the member(s) role
  • Be respective of members’ culture, religion, race, and education

Building and Sustaining Coalitions

  • Expected Outcomes
  • Affects health behaviors of the community
  • Affects health status of the community
  • Process of coalition building and maintenance
  • Increased commitment, collaboration, and participation by community groups

Building and Sustaining Coalitions

  • Expected Outcomes
  • Partnerships and relationships are established
  • Community agencies, individuals and influential people
  • Relationships are developed with the media
  • Public awareness is raised
  • Community and social change is initiated

Building and Sustaining Coalitions

  • Expected Outcomes
  • Legislators and policy makers aware
  • Coalition and potential influence
  • Members empowered by experiences
  • Community and coalition

Building and Sustaining Coalitions

  • Expected Outcomes
  • Each person, or organization, within a coalition
  • Become part of a greater whole
  • Community standard of acceptability developed
  • Change norms

Building and Sustaining Coalitions

  • Conclusion
  • Community benefits that derive from coalitions are numerous, including the ultimate reduction of the community health problem or issue. The skills required to build or maintain a coalition can be learned.

Example Coalitions

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