Week 7 Discussion
Coca-Cola and Human-Centric Marketing
Watch the two videos in this week’s materials about Coca-Colaâ€s marketing strategies. Then respond to the prompts below:
In what way does Coca-Cola use storytelling in its branding and marketing?
The video narrator says Coca-Cola strives â€œto associate the brand with a good feeling.” How do they achieve this?
Pick two of Kotlerâ€s â€œhuman qualities or attributesâ€ listed in this weekâ€s introduction. Select two Coca-Cola ads and describe how they use these attributes to connect with customers.
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