of Major Projects

Composition Project 1: Literacy Narrative
or Memoir

(Due end of week 4 or beginning of week 5)

With one of its
major focuses on both textual and visual
rhetoric, English 102 invites you into an in-depth analysis of how text and
image work together. In politics, product advertising, education, business, and
many other contexts, we see words, pictures, and sound coming together in campaigns to send messages to their
audiences. This first project invites you to analyze an advertisement or a visual
component of a campaign that interests you. In this project, here are important
steps to take:

Choose a visual.

Examine the key elements of the rhetorical
situation: the communicator, audience, message and
purpose, context

the rhetorical strategies the visual is using to send its message

Your Audience

Your instructor and your peers are part of your audience. However, it is
up to you to decide who you want your audience to be, based on your purpose,
message, and context.


Depending on your audience, purpose, message, and context, this
composition may take any one or a hybrid of textual forms: e.g., an opinion
piece, a letter, a memo, a report, a blog, etc.


• 750-1,000 words

          • Proper documentation of
sources (see The Purdue OWL,

At least one visualAt least one secondary (besides the ad itself)At least one primary

As you draft and revise, utilize peer
review feedback, instructor’s office hours, The Drexel Writing Center, The
English Language Center, and Language, Writing, and Research Consultations.

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