Fear appeal — martketing | Marketing homework help
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You are the advertising director of a manufacturer of home security surveillance systems, and you are contemplating how to direct your advertising agency in the appropriate use of fear appeals. For example, an advertising spot could feature a family with young children suffering from the trauma of being victimized by an armed intruder who broke into their house in the middle of the night and vandalized the home. What factors should you consider when deciding whether or not to use fear appeals?