In a minimum of 200 words, answer the following questions:

What are the advantages and disadvantages of video advertising?
Compare and contrast the two ads’ effectiveness in terms of:

The AIDA model: Does it catch your attention or make you feel a certain way or motivate you to buy?
What is the promotional objective of the two ads?
Advertising appeal? Which one is more memorable? Which one is more persuasive?

Explain which ad was overall more effective and why.

 
Tasks to Complete:

You must use your textbook and/or supplemental resources as a reference (with proper APA with-in citations) and answer the questions above in your own words – plagiarism WILL NOT be tolerated. Your response requires a minimum of 200 words.

 
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