Case study Questions:
7-13 Compare the business models and core competencies of Google, Apple, and Facebook.
7-14 Why is mobile computing so important to these three firms? Evaluate the mobile strategies of each firm.
7-15 What is the significance of search to the success or failure of mobile computing? How have Apple and Facebook attempted to compete with Google? Will their strategies succeed?
7-16 Which company and business model do you think is most likely to dominate the Internet and why?
7-17 What difference would it make to a business or to an individual consumer if Apple, Google, or Facebook dominated the Internet experience? Explain your answer.


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