PROMOTION MANAGEMENT & SWOT ANALYSIS

Assignment OverviewThe Marketing Plan: GAP AnalysisEvery business should determine its ownstandards for success when evaluating the attractiveness of a market, sinceevery industry has its unique circumstances. Criteria that influence SegmentAttractiveness include:Market Growth (MarketSize, Growth Rate, Market Potential)Competitive Intensity(Number of Companies, Ease of Entry, Substitutes)Market Access(Customer Familiarity, Channel Access, Company Fit)While benchmarking based on criteria isbeneficial in capturing the qualitative aspects of a market situation, theprofit potential must also be assessed for all segments deemed attractive basedon their market attractiveness indexes.Segmentation ApplicationProvide a briefdescription of your chosen product/service. (This should be used throughout theclass.)Analyze customer needsfor the target productDiscuss SegmentationStrategies based on two real competitors’ market positionDevise a nichemarketing strategy that would be appropriate for your company’s product.Gap Analysis, Benchmarking & CompetitiveAdvantageImplement a GapAnalysis of Two Competitors. Discuss how the findings would be used.Develop Competitor andCompetitive Benchmarking.Competitor benchmarking involves identifying abusiness’s main competitors and then comparing itself against them in keyperformance areas. Competitive benchmarking involves going outside a business’smarket or industry to study a company that excels in an area where the businessis deficient.Devise Strategies toAchieve Competitive Advantage for the CompanyThis is the main part of the assignment andrequires extensive critical thinking. Do not rely on summarizing information;instead explain based on the definition of each virtue and vice how they applyto your chosen leader. Use your library articles to provide support for theanalysis. Use the template and divide your paper into clear sections withheadings based on each of the virtues and vices you are discussing.Using articles primarily from Trident OnlineLibrary’s full-text databases (like Academic Search Complete, Business SourceComplete, and/or ProQuest Central), research the chosen topic and create awell-balanced 4- to 5-page submission that demonstrates evidence of criticalthinking. Remember that this means your paper should not be just a summary ofthe articles and book chapters that you read, but rather an in-depth analysisthat is supported by quality, professional, and graduate-level research.Do not use any quotations. Since you areengaging in research, be sure to cite and reference the sources in APA format.The paper should be written in third person; this means words like “I”, “we”,and “you” are not appropriate. For more information see Differences Between First and ThirdPerson.Use the attached APA-formatted template (MKT501 Case2) to create your submission.Assignment ExpectationsYour submission will include:cover pageA 4- to 5-page paperwith APA citations (2- to 3-sentence introduction, body and 2- to 3-sentenceconclusion)The reference listpage in APA format “Looking for a Similar Assignment? writersThe post PROMOTION MANAGEMENT & SWOT ANALYSIS appeared first on Nursing Experts Help.   “Are you looking for this answer? We can Help click Order Now”

 

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