strategic plan strategic management 1

Prepare a strategic plan for PepsiCo (PEP) NASDAQ or NYSE

Use Template
Company selection must be listed on either the NASDAQ or NYSE.
6-9 sources and 3-4 must be from peer-reviewed source (library/journal articles)
12 Pages in length (not to exceed 14 pages)
Any charts or graphs and pictures go in Appendix

You may choose a different company from website: http://beta.fortune.com/fortune500
Following firms are off limits:

Apple
Starbucks
Tesla
Target
Best Buy
Under Armour
Nike
McDonald’s
Wendy’s
Wal-mart
Whole Foods
Amazon
General Dynamics
Lockheed Martin
GoPro
Coke
Pepsi
Home Depot
Lowes
Costco
Sams Club
Berkshire Hathaway
General Motors (GM)

 
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