Prepare a strategic plan for PepsiCo (PEP) NASDAQ or NYSE
Company selection must be listed on either the NASDAQ or NYSE.
6-9 sources and 3-4 must be from peer-reviewed source (library/journal articles)
12 Pages in length (not to exceed 14 pages)
Any charts or graphs and pictures go in Appendix
You may choose a different company from website: http://beta.fortune.com/fortune500
Following firms are off limits:
General Motors (GM)
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