The final Marketing Plan should include a cover page, table of contents, an introduction, the main Marketing Plan components (which are the 5 revised assignments); the sixth component (evaluation and control); a conclusion and a reference list. More specifically, the components of the marketing plan appear below
1. Introduction &Idea for new product development (500 words)
2. Marketing Audit – Strategic Situation Analysis Quality and relevance of audit (internal & external research) (700 words)
3. Objectives and Strategies (500 words)
4. Appropriateness of segmentation, targeting and positioning strategies. (600 words)
5. Implementation (Marketing Mix) (2000 words)
6. Evaluation and Control (700 words)

 

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