Please follow directions or I will dispute!!!
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please answer original forum with a minimum of 250 word with references and respond to both students sep with a min of 100 words each
Page 1 original forum with references 
page 2 Benjamin response with references 
Original Forum 
 In this module, you are to answer the question, what is a visual impact and what is the definition of aesthetics? Also, why is it important to have a VIA?  
Student response 
Benjamin 
According to Sinha and Labi (2007), there are multiple factors and mechanisms that together, constitute the visual performance impact.  Factors include transportation facility characteristics (type, dimension, shape), the stage of completion of the project, sensitivity of the viewer, and landscape characteristics. Aesthetics are may not directly play to the increase in efficiency or performance of a product directly. However, by having better aesthetics in a product, service, or location it can be viewed as superior to the competition. Visual appearance can enhance the experience of the customer. When there are two similar products that provide the same service a customer will chose the one cleaner more visual appealing option. One of the most effective ways of differentiating products is using visual aesthetics. Visual aesthetics of products can increase or decrease the value for consumers. Visual aesthetics create significant value for product and can separate the product significant from its competition. Also, level of price sensitivity of consumer decreases when the product is more unique and the visual appearance of the product is more appealing. This can be seen a lot in the car industry a ford and BMW might do the exact same thing for the consumer however one may be more appealing to the customer based off the design of the product. This is an example of the visual aesthetic and how they can play a pivotal role in pricing as well as marketing for products. 
References:
Sinha, K. C., & Labi, S. (2007). Transportation decision making: Principles of project evaluation and programming . Hoboken, NJ: John Wiley & Sons, In
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