You will complete a comparison analysis of two companies regarding

 Prepare a PowerPoint presentation (12 slides maximum) comparing and contrasting two global companies of your choice.
 • In your analysis, address the following at a minimum:
 • One slide summary for each of the companies and products
 • What global marketing strategies have these companies implemented to stay ahead of their competitors? Make sure to incorporate the marketing mix variables, pricing and market segmentation. 
• What are their human resource strategies with regards to staffing and retaining talent? 
• What is their source of competitive advantage? 
• If you were the leader running  

 

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